ProFi Insight™ – Strategic Fitness Evaluation®

CPD & STAFF TRAINING
ProFi Insight™ – Strategic Fitness Evaluation
LIGHT REVIEW (2 Days)

Price:
€790

STANDARD REVIEW (5 Days)

Price:
€1600

FULL 360° REVIEW (7 Days)

Price:
€2600

  COURSE DATES

A powerful tool for premium clubs and fitness chains, focused on analysis, reflection, and strategic growth.

New Program Proposal

Fitness Club Excellence Review
Professional, Independent Gym Assessment & Operational Coaching

Program Goal

To help fitness clubs gain a dual-perspective view — through the eyes of both the customer and an industry expert — in order to:
✔ Identify strengths and weaknesses
✔ Implement meaningful operational improvements
✔ Enhance service quality and customer satisfaction
✔ Drive long-term profitability and brand value

What the Weekly Audit Includes (2–7 Day Process):

1. Operational Observation (Mon–Sun)

  • Evaluation of club operations at various times and days
  • Staff behavior, engagement, and customer interactions
  • First-hand experience through mystery client visits and open observations

2. Evaluation of Six Core Areas:

  • Front Desk & Customer Service: first impressions, communication, professionalism
  • Group Classes & Personal Training: quality of delivery, energy, structure
  • Cleanliness & Hygiene: standards, consistency, attention to detail
  • Equipment & Infrastructure: condition, usability, layout, aesthetics
  • Service Offering & Market Fit: alignment with local demand and trends
  • Internal Marketing & Communication: visual merchandising, promotions, messaging clarity

3. Team & Management Discussions

  • What does the team believe is working — and what isn’t?
  • Where do they experience operational or communication challenges?
  • Are goals and values aligned across the team?

4. Comprehensive Report + Coaching Session

  • Professionally designed PDF report with detailed findings and tailored recommendations
  • 90-minute feedback and coaching session with club management (on-site or online)
  • Action Plan:
     Quick Fixes (0–30 Days)
     Strategic Changes (1–6 Months)

➕ Why It Works

  • Offers an objective, expert-led outside perspective
  • Encourages team development instead of blame
  • Provides a clear roadmap for operational excellence
  • Helps clubs adapt faster to market expectations and deliver a standout customer experience

 

 Possible packages:

LIGHT REVIEW (2 days)

For well-functioning places, quick review and recommendations

STANDARD REVIEW (5 days)

Comprehensive assessment with report and coaching session

FULL 360 REVIEW (7 days)

In-depth diagnosis + recovery plan, ideal for clubs with problems

Who Is This Service For?

  • Fitness Club Owners seeking to improve performance, team efficiency, and service consistency
  • Operational Managers who want a clear picture of daily operations and actionable insights
  • Newly Opened Clubs or facilities taken over by new ownership need a professional assessment and guidance
  • Clubs facing challenges, such as a sudden drop in member numbers, poor reviews, or unclear internal communication

What You Can Expect as a Result

  • A clear understanding of what works well, and what needs immediate attention
  • Stronger internal communication and alignment within the team
  • A noticeably improved customer experience across all touchpoints
  • Higher conversion rates from trial visits to long-term memberships
  • A boost in both service quality and the reputation of your club in the market

 Possible packages:

LIGHT REVIEW (2 days)

For well-functioning places, quick review and recommendations

STANDARD REVIEW (5 days)

Comprehensive assessment with report and coaching session

FULL 360 REVIEW (7 days)

In-depth diagnosis + recovery plan, ideal for clubs with problems

Once recommended operational changes are implemented, your club may qualify for our exclusive quality seal:

“Certified by ProFi Fitness – Club Operational Excellence”
This certification serves as a symbol of trust, professionalism, and commitment to client safety.
We will promote your club as a safe, well-managed, and educationally aligned space for members seeking top-quality service.

BONUS – Optional Staff Upskilling & Long-Term Partnership

We’re not just evaluators — we’re educators. If we see long-term potential in working together, we may offer:

Free staff training (select modules) to support the implementation of our recommendations.
Annual audit renewal at 50% off, if you found our service valuable to your growth
Featured Partner Status – your club may be promoted on our platforms as a model of operational excellence
Custom in-club workshops – delivered by our expert educators, tailored to your team’s needs
Access to early-bird pricing for new ProFi Fitness courses, events, and certifications

Why Trust ProFi Fitness School?

Global Reach, Local Practice
Train from anywhere in the world. We blend online learning with hands-on, in-person experience—because you can’t master fitness by video alone. Real learning requires real coaching, real feedback, and real connection.

Blended Learning Done Right
Every program includes:

  • Self-paced online modules

  • In-person practical workshops across Europe and beyond
    → So you're not just certified—you're ready to coach, lead, and grow.

20 Years of Experience and Trust
For over two decades, we’ve trained and certified thousands of personal trainers, Pilates instructors, and nutrition professionals across Ireland, Poland, the UK, and beyond.
Now we’re bringing that same proven education to fitness clubs around the world.

What You Can Expect as a Result

  • A clear understanding of what works well, and what needs immediate attention

  • Stronger internal communication and alignment within the team

  • A noticeably improved customer experience across all touchpoints

  • Higher conversion rates from trial visits to long-term memberships

  • A boost in both service quality and the reputation of your club in the market



REVIEW PACKAGES & PRICING

LIGHT REVIEW (2 Days)

✅ Quick audit with verbal feedback + basic written summary
Ideal for small clubs or well-functioning boutique studios
Price: €650–€900
Price varies depending on location and assessor accommodation


STANDARD REVIEW (5 Days)

✅ Full club observation, comprehensive PDF report, and 90-min coaching session
Best for clubs that want a clear diagnosis and action plan
Price: €1,200–€1,800
Final price based on travel and accommodation costs


FULL 360° REVIEW (7 Days)

✅ In-depth operations audit, detailed report, team feedback, and follow-up consultation
Recommended for clubs with management issues, preparing for rebranding, or ownership transition
Price: €2,200–€2,900
Includes pre-audit planning + post-audit consultation

 

WHY THIS IS WORTH IT

1. One lost client = €500–€900/year

Losing just 2–3 clients monthly can cost a club €12,000–€30,000/year.
Our audit helps stop churn and increase retention.

2. Just a 5–10% retention increase = full audit cost recovered

Improvements like a better class schedule or more engaged staff can deliver immediate ROI.

3. External perspective = honest feedback you won’t get internally

Owners and managers often overlook the obvious. We look through the eyes of your customers.

4. No need for expensive consultants

Operational consultants typically cost €4,000–€8,000.
We offer a streamlined, affordable, and focused alternative with measurable impact.

5. Actionable, no-fluff reports

You'll receive:

  • A list of Quick Fixes (0–30 days)

  • A plan for Strategic Changes (1–6 months)

  • A roadmap with implementation support

6. Operational reviews are investments — not costs

Like a vehicle inspection, a review helps you avoid breakdowns before they happen.

7. You’ll see results in as little as 7–14 days

Improvements like better reception service or clearer communication immediately upgrade the customer experience.

 

For Bookings & Enquiries:

Michael Doocey
General Manager, ProFi Fitness School
office@profi-fitness.ie
+353 860 723 820

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