Price:
€2800
Price:
€20000
Instalment Price:
€1000 x 20
This programme is specifically designed for:
Experienced Personal Trainers
Fitness Instructors
Wellness Professionals
Recovery Specialists
Health & Fitness Entrepreneurs
Professionals who want to build a business rather than simply deliver sessions
This programme is particularly valuable for professionals who have years of coaching experience but have never owned a successful business.
It provides the systems, mentorship and support required to transform professional expertise into a profitable and sustainable business.
Unlike many business courses that are taught by consultants with limited practical experience, this programme is delivered by professionals who have built, operated and scaled successful businesses internationally.
The programme is led by:
Owner of ProFi Fitness School Ireland
President of REPs Polska
32 years of experience in the fitness industry
I am a business owner who operates multiple companies across Europe and Asia.
Participants gain direct access to proven systems, operational procedures, and real-world business strategies through the Today Recovery® leadership team and ProFi Fitness School business mentors.
Duration: 6 Weeks
Participants learn:
Business foundations for health and recovery studios
Business planning and financial management
Client acquisition systems
Marketing and brand development
Pricing and profitability strategies
Team management and leadership
Studio operations and quality control
Growth and scaling strategies
Partnership and franchise models
Legal and professional responsibilities
Following the educational phase, participants complete practical business placement hours within one of the Today Recovery® locations.
During this stage participants learn the following:
Studio operations
Client management systems
Booking procedures
Service delivery standards
Business administration
Sales and retention processes
Staff management procedures
Day-to-day business operations
This practical experience bridges the gap between education and business ownership.
Partner Studio Model
Entry Fee: €2,900
This pathway allows graduates to operate their own recovery business without investing in studio fit-out, equipment or infrastructure.
Participants receive:
Access to the Today Recovery® brand
Operational systems
Studio access
Business mentoring
Ongoing education
Marketing support
The monthly operating fee never exceeds €600.
This pathway is ideal for professionals who want to run a business with minimal financial risk.
Full Ownership Model – open your own Today Recovery® studio
For professionals who want to own and run their own recovery business. You choose the size of your studio: from 3 to a maximum of 10 recovery stations. A station is one client place, for example a reclining chair with compression boots, a red light place or a treatment table.
| Studio size | Approximate investment |
| 3 stations | €20,000 – €28,000 |
| 4–5 stations | €30,000 – €40,000 |
| 6–8 stations | €45,000 – €60,000 |
| 9–10 stations (maximum) | €65,000 – €75,000 |
The ranges cover recovery equipment (compression boots, red light, EMS, cupping, massage tables, self-massage and class equipment), furniture and reclining chairs, reception, lighting, signage and basic finishing. They do not include premises rent or major building works. An optional natural juice and coffee bar adds about €7,000. The figures are based on our current studio quotes from 2026 and are a guide only.
Owners receive:
Full business setup support
Studio design guidance and equipment recommendations
Staff training systems and operational manuals
The Today Recovery® booking app and brand
Marketing support and ongoing mentoring
Access to future educational developments
All detailed business information – full costings, the business plan, revenue projections, contract terms and location options – is shared only after an individual conversation with Michael Doocey, General Manager of ProFi Fitness School.
To start, send Michael a short enquiry telling us that you are interested, which pathway you are considering and how many stations you have in mind. Michael will contact you to arrange the conversation.
Email: office@profi-fitness.ie
Telephone: +353 86 072 3820
Places are limited.
Entry is by application and interview only.
To arrange an introductory business consultation, please contact:
Michael Doocey
Email: office@profi-fitness.ie
Telephone: +353 86 072 3820
Applicants will be invited to discuss their professional background, business ambitions and suitability for the programme before being offered a place.
Graduates of the Business Owner of Today Recovery® Studio Programme will possess the knowledge, practical experience and support systems required to
Operate a successful recovery business
Manage a Today Recovery® Studio
Develop long-term client relationships
Generate sustainable income
Build a scalable business within the growing health and recovery sector
The goal is not simply to create better practitioners.
The goal is to create successful business owners.
Before making any financial decision, we kindly ask all interested candidates to schedule an individual consultation meeting.
This meeting is required to:
explain the available pathways in detail
assess professional suitability
discuss studio availability and location options
clarify financial and operational conditions
(Franchise / Partner Model)
Entry Fee: €2,900
Participants may become one of a limited number of Business Managers operating within the Today Recovery® studio network.
This pathway allows professionals to run their own recovery business without investment costs related to studio setup and equipment.
(Full Ownership Model, 3 to 10 recovery stations)
Guide figures only, excluding premises rent and major building works. Optional juice and coffee bar: about €7,000.
All business information is shared only after an individual conversation with Michael Doocey. Please send an enquiry first to tell us you are interested.
To arrange a consultation, please contact:
Michael Doocey
General Manager – ProFi Fitness School
office@profi-fitness.ie
(+353) 860 723 820
